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based media literacy group that last year studied the role of product placement in 50 films. "If you work your product into a TV show or a film, it's impossible for the viewer to zap it out. ""Dodgeball," the slapstick sports comedy that was tops in his first week at the box office, has its share of strategically placed consumer goods. The film, which centers around a small gym owner who gathers a team of members to play in a $50,000 dodgeball tournament he hopes will save his business from a hostile takeover by a rival Puma Creepers Gray

Tom Hanks met his on screen love interest, Meg Ryan, by using America Online in the 1998 movie "You've Got Mail. " Two years later, Hanks was working for Federal Express in "Cast Away," and his latest movie relationship Puma Fenty Shoes White

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health club, features .

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is with Catherine Zeta Jones, who is a flight attendant for United Airlines. In the recent movie "Garfield," the cat prefers "Pasta Pomodoro" lasagna, and his owner Jon drives a Volvo. A soon to be released film, "Harold Kumar Go to White Castle," is perhaps the most blatant form of product placement, a story of two teenagers who set out to find the perfect meal.

ll, grabbing a bull by the horns. But the eyes of moviegoers who watch the scene in "Dodgeball" might be distracted by what's in the hand of Ben Stiller's character, a bottle of Vitaminwater, label purposely facing out. Confronted with the obstacle of switching channels at will, digital video recorders that allow users to zip past commercials and the overall clutter of one ad after another on television, some companies hoping to tap into the consumer's pocketbook are turning to product placement to get their brands in movie and television scenes. An endorsement perhaps more credible than Puma Velvet Red Creeper an athlete paid to peddle the same products in advertisement. And, better yet, the cost of the placement usually involves no money just free product.

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"Product placement is one of the ways to reach a captive audience," said Jeff Smith, director of the Grand Rapids Institute for Information Democracy, a Michigan Puma Fenty Creepers Oatmeal

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