not hard for outsiders to see the potential in this brand. possibilities are dizzying. The American urban fashion retail business, according to the NPD Group, a consumer firm, is worth about $3 billion a year and will grow 5 percent in 2007. While industry analysts consider a brand with a 20 percent sell through rate healthy, Bape moves more than 98 percent of what it produces and has never held a sale. Nigo international expansion is just starting. At Bape new locations in London, Hong Kong, and Taipei, the lines around the block people wait.
inscrutability, and steady growth that could be turned into a torrent of revenue that establishes Nigo brand as an iconic global name. Or it could become yet another superhot brand that grows too fast and sees its business collapse as shoddily licensed product clogs outlet mall racks around the world. Demand is insatiable; money is just sitting there in teenagers and twentysomethings wallets. Why not just reach in and take it? fast is always tempting, Nigo says. could double our sales immediately, but then the brand wouldn be fresh anymore.
far, Bape has stuck to its Puma Rihanna Shoes Maroon formula of funding all its growth internally and through a low interest line of credit. Japanese interest rates are famously low. Banks charge highly rated clients like Bape a mere 3 percent for loans, making it easy for Bape to fund its limited expansion thus far. you can borrow at the attractive terms we can, Feltwell says, outside investors is not as urgent as it would be for an American company. Of course, there Puma Shoes Rihanna Creeper
tayama solution is the glass cases, and Nigo came up with additional innovations, since imitated by other retailers: vending Puma Rihanna All Black
machines selling $80 T shirts, and sneakers rolling out on conveyor belts. In an attempt to control the burgeoning resale market, clerks prevent customers from buying pairs of sneakers that aren their own size. In a notoriously fickle market street is a curious mixture of exclusivity, Puma Fenty Creepers Fake
comes a point when you have to consider it. thought about bringing in investors, Nigo says.