of us were really thinking about money, says Skate Thing. one else focused on the numbers like Nigo did. says the transformation of his line into a big brand was never part of his agenda. never worried about money, as long as I had enough. Nigo was the first to figure out that it was about the brand.
one most cited is his explanation that Japanese youth had become as comfortable and indifferent as an ape bathing in lukewarm water. Takahashi Undercover Puma Rihanna Gold Toe and Nigo Bape, at first both sharing the same small retail space, eventually became iconic countercultural brands. Fujiwara, Takahashi, and Nigo were leading figures in the Urahara movement, which has since become the most eulogized and overanalyzed youth culture scene in Japanese history country equivalent of Los Angeles Dogtown scene or New York early B boy movement. From the start, though, Nigo stood out as a serious businessman.
used to stay in the shop at night and do the accounts, Nigo says. first landlord at Nowhere used to show me how I could be more make more money. Puma Velvet Creepers
marketed only by word of mouth. Nigo regularly refused celebrities who wanted to wear his clothes if he felt their image was wrong for his brand. Within a few years, every hipster in Tokyo had the ape emblazoned on his back. Nigo has attributed different meanings at various times to the ape motif. The Puma Fenty All Colours
helped, of course, that Nigo was drawn to a Pop Art palette and childish imagery perfect combination of novel and unthreatening. Nigo also knew when to take the long view and risk sacrificing short term revenue. In 1999, he was horrified to see his merchandise on racks next to brands like Tommy Hilfiger. He shut down distribution in Japan outside Tokyo, leaving only one shop in the world where people could buy Bape flagship store. accountant was furious, Nigo says, laughing. went off a cliff, but I knew that with the way the brand had been getting overexposed, it was either fail in a few years by continuing the way we were going or change direction and risk failing right Puma Rihanna Shoes For Men