products and brands, including Under Armour, Nike, Vitaminwater, Fiji Water, Pepsi, Budweiser, Bud Light, ESPN, Fox Sports and Nautilus. The movie has accumulated box office receipts totaling $67. 2 million in its first 10 days in theatres, giving each product huge exposure potentially worth anywhere from thousands of dollars to Puma Fenty Black And Gold
"The first thing we are concerned about with product placement is authenticity," said Rhoades Rader, executive producer of "Dodgeball. " "As long as it makes sense to have that product in the film, then we can use it to help offset all our production costs. "The $250,000 worth of gym equipment, provided by Nautilus, made it possible for the film's producers to spend the money elsewhere. Rader said he approached Vitaminwater in part because he used to work at a gym with a friend who now works for the company. The brand has been particularly active in television shows of late, including "The Sopranos" and "Scrubs.
"Dodgeball. " Rawson Marshall Thurber, the movie's director, was the director of "Terry Tate," a group of shorts that became a popular Reebok marketing campaign last year. But Reebok hadn't been active in the product placement market since it settled a $10 million lawsuit for breach of Puma Creepers Gold contract with TriStar after a Rod Tidwell commercial it paid to be included in "Jerry Maguire" was unexpectedly cut from the film. Rader said Reebok officials seemed uninterested with the approach, so he offered non exclusive exposure .
millions. In the Globo Gym office scene, Vitaminwater gets 46 seconds of brand exposure, between the bottle seen in Stiller's hand and the bottles on a office shelf. Given the number of people who have already seen the movie, Puma Creepers Black And Blue
the exposure is worth more than $100,000 in equivalent commercial time, according to Joyce Julius Associates, a sponsorship evaluation firm. The cost for all this exposure was only 12,000 bottles for the cast and crew a retail value of $15,000.