line, not the end zone. This is barely in the stadium. "In Built For Growth, Starbucks' Rubinfeld explains the site selection process in equally pragmatic terms.
"If shirts predominate, you can deduce that this probably is not a high volume cleaners and it does not draw a high income customer," he writes. "A variety of jackets, suits, coats, and women's clothes, on the other hand, indicate a high income neighborhood because people wear elaborate clothing professionally or socially. " A check of the specialty and ethnic sections of the supermarket will also indicate whether an area has Puma Rihanna Shoes Velvet "an investigational palate one willing to try new foods. " Always choose locations on the main vehicular or pedestrian thoroughfare. And finally, he cautions to watch out for areas that are being over retailed and overfed. "Look for the underserved markets.
ial. But is it handicap accessible? Is it food friendly? Are any of the other tenants nearby generating foot traffic?"The answer to all of these, unfortunately, is no. And unlike the Papyrus store around the corner on Pondview Road another Firestein deal this site doesn't appear to be a magnet for foot traffic. "We look at the street like a football field," he says. "We want to be at the 50 yard Puma Rihanna Mens Shoes
show up in person for the all important "windshield view of the world. "And what sort of street level indicators do people like Rubinfeld and Firestein look for? Oil stains in a parking lot, for starters. They mean that it's getting lots of traffic. Rubinfeld Puma Creepers White
also likes to check out the clothes hanging on the racks of a local dry cleaner.
His process: After culling through census and income data to determine the best zones within a target market, he would send hot spot maps, highlighting the Starbucks approved demographic areas, to people like Firestein. Then he would use aerial photo mapping software, like Google Earth, to check the the region's traffic arteries, large structures, and get a sense of its physical or natural boundaries. And finally he would Velvet Puma Creepers Release Date