Thanks to the fact that many players in the show were wearing them, the company's skull caps rose from the 19th most popular item on the Web site to No. 2 within weeks, Battista said. The most popular colors? Maroon and gray the colors of the series' fictional team, Puma Shoes Rihanna the Cougars. "In television advertising, you know exactly what you bought and when it will run," Battista Puma Rihanna Black Velvet
"Under Armour comes away as one of the "Dodgeball's" biggest product placement winners. The two minutes, 35 seconds of exposure mostly seen on the purple undershirts of Goodman's "Globo Gym" team has equaled more than $750,000 in equivalent advertising time, according to Joyce Julius Associates. How much the exposure will mean to the upstart brand, which sold $115 million worth of product last year, is not clear, since Battista said the company has no plans to make jerseys inspired by the movie. An upcoming starring role for the brand will be seen in "Mr. 3000," starring Bernie Mac, whose character comes out of retirement when some of his hits are disallowed, dropping him below the 3,000 hit mark. Another is "Clubhouse," the CB.
been relatively aggressive on the product placement front. Its brand first appeared on the jockstrap of "Willie Beamon" in "Any Given Sunday," in 1999. The interlocking "UA" logo has since been seen in "The Replacements" and in ESPN's "Playmakers," an 11 part miniseries that ran from August through November. "Luckily, there seems Puma Rihanna For Men
said. "Product placement is an entirely different game. You can make sure you can put your brand in a good place so it has a chance to get in, but you have no control over whether it ultimately winds up on the cutting room floor.
to be a lot of sports shows and movies out there right now," said Steve Battista, the company's director of marketing. "We just have to make sure we are making the right associations. "Although "Playmakers" was seen by some critics as controversial, it had an impact on sales.