would go to thrift stores in the Midwest and pick out the best denim, the rarest jeans, and they would be selling for the same price as the crappy stuff. And we could bring it back and show it in the magazines. Japanese kids developed a really good eye for that stuff. This crowd is to blame, then, for those $400 jeans in the window of Puma Rihanna Burgundy New York Saks Fifth Avenue today. For this movement young leaders, making their own clothes was an inevitable move, though it had no precedent in Japan. Just a few years before, the thought of Puma Shoes Rihanna Velvet
since become the Japanese fashion equivalent of a 1909 Honus Wagner baseball card. Spurred by Fujiwara success, Nigo and Takahashi opened a shop, Nowhere, in 1993. The following year, Nigo introduced a wider array of streetwear with the Bape logo. His original conceit followed the business model Fujiwara had pioneered at Good Enough: detailed and well crafted streetwear sold in limited quantities and .
corporate culture. ethos when he opened his first Good Enough shop.
n pair of Troop sneakers. Nigo heroes were Kan Takagi and Hiroshi Fujiwara, the founders of Major Force, a hip hop act. Fujiwara started the successful brands Good Enough and Head Porter, a lifestyle products company. (The striking physical similarity between Nigo and Fujiwara gave Nigo his nickname: Fujiwara No. 2, or just No. guys understood this and used these magazines to channel the market in this new direction. The cool kids who flocked to Tokyo from all over Japan convened in Harajuku to check each other out and hunt for clothes in the narrow warren of streets behind the main shopping drag. were like treasure hunters, Fujiwara says.
In 1992, Nigo designed his first garment, a T shirt with the collegiate lettering Last Orgy II (named after his magazine column) stenciled around a simian face. He made 30, gave away 25, and sold five through a friend shop. The shirts immediately became a hipster badge for Tokyo cool kids and have Velvet Pumas Footlocker