out page. A simplified guide to how the company selects its store locations, as outlined in Arthur Rubinfeld's Built for Growth (2005, Wharton School Puma Velvet Price
4. Track the Traffic: Have someone audit the hot Puma Fenty Black Velvet spot's biggest intersections or traffic thoroughfares in person, using a clicker to count the number or people or cars that pass by. 5. Look for High Income Proxies: Inventory nearby businesses selling luxury goods or items. The more bookstores, Whole Foods supermarkets, and clothing stores, the better. 6. Call the Brokers: Find out which real estate opportunities are available near your most promising hot spots.
7. Survey the Street: Look for oil stains in parking lots, dry cleaners with fancy clothes, and upscale anchors. Make sure Starbucks signange can be visible from the street. In the world of commercial real estate, there are some basic ground rules: Always open near an upscale anchor like Whole Foods; there's no such thing as too many drug store/bank/coffee franchises if your pedestrian counts are high enough; and never show preferential treatment with clients. David Firestein, one of the top retail property consultants in the country, may have helped invent the first two rules, but he openly rebels against the third. That much is clear when he pulls up in his Acura RL with its vanity license plate: SBUX1, the stock ticker symbol for Starbucks. "I guess it kind of gives away who my favorite is," Firestein grins.
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Publishing):1. Study the Demographics: Collect census data, including population, income, and age. Draw a Map: After you've determined a "suitability model" the demographics that best match your business create a thematic GIS map showing the densest concentrations, or hot spots, of your target. 3.