ing to buy merchandise even longer than those in Japan. store opened, in New York Soho neighborhood in late 2004, long queues formed for the first several days the shop was open. Customers line up because Bape product is scarce, an intended consequence of Nigo decision to manufacture as few as a dozen of certain items and rarely more than 300 of any one garment or sneaker model. Bape is distributed exclusively through its own stores, which explains the thriving piracy of its products. The company estimates that as much as 90 percent of so called Bape merchandise for sale online is counterfeit. If nothing else, that suggests Nigo talk about doubling his sales is realistic. Despite Nigo strategy of tightly controlled product, curatorial brand management, and unique retail environments, the company is growing faster than he would like.
"He just doesn have cold moments," Williams says of Nigo, "and he's having a very hot moment right now. "Nigo is contemplating whether he should exploit this heat an industry where lukewarm is the same as dead become big and finally show all those haters in Tokyo. can go two ways, says Davena Mok, director of A Vibe, a youth consulting firm. get superbig and sell out Puma Velvet Creepers Mens
and finally open his hotel and all that. Or two: put all his millions behind him and go back underground. Standing still is not an option.
however, grew 40 percent, from $42 million to $59 million, Feltwell says. (By comparison, rival streetwear brand Stussy revenue from apparel sales was $35 million last year. ) Those gaudy growth numbers have been fueled by the new stores, including two more in Japan, giving Bape a total of 22 stores worldwide. In addition, Puma Fenty Trainer Black he is introducing the Billionaire Boys Club fashion line owned by Nigo; Pharrell Williams, the three time Grammy winning music producer (and Esquire best dressed man in the world in 2005); and Williams manager, Rob Walker.