millions of teens worldwide who watch music videos on YouTube or MTV. For the past two summers, in hip hop and urban music videos, Bape imagery Bape logo, the gaudy colored sneakers, the zip to the top almost as ubiquitous as Cristal champagne and well endowed females. Ludacris, Kanye West, Snoop Dogg, Jay Z, Justin Timberlake, and Pharrell Williams are among the stars rocking Bape product. You can pay for advertising like that, and Bape doesn in its 14 year history, the company has never bought a page of magazine advertising. Yet the wave of exposure has positioned Bape as the first Japanese clothing firm since Comme Puma Rihanna Black And Gold
The brand has had product tie ins with DC Comics and Pepsi, among other firms. Puma Rihanna Black Velvet At one point in 2001, it seemed that every Pepsi can in Japan Puma Fenty Gold Colour
well as to a Bathing Ape hair salon, a Bathing Ape kids store, and finally, a Bathing Ape caf where we ate curry rice served on Bathing Ape plates and drank iced oolong tea from Bathing Ape glasses.
was wrapped in Bape camouflage. Every location, brand tie in, and celebrity in Bape sighting has been carefully calculated by Nigo to maintain the company mystique. The clothing boutiques, co designed by Nigo and designer Masamichi Katayama, were conceived to "not feel luxurious," according to Katayama, "but fresh. " And he means fresh, as in raw fish in a refrigerated case fresh.
The clothes and footwear are intended to be seen as perishable; rare; manufactured that morning, perhaps; and presented for you in a sushi bar style display. Katayama points out that keeping clothes and sneakers behind glass also makes sense because of a unique problem posed by Bape popularity: The stores have to look inviting despite the fact that, at times, there little product available to buy. sell out too fast, Feltwell explains, the stores could look a bit forlorn. Ka.
des and Yohji Yamamoto in the 1980s to become an international household name and, potentially, a global power. Feltwell and I walked to various Bape clothing boutiques in the Harajuku youth fashion area of Tokyo, as Puma Velvet Pink